Seoul Highlights, Seoul Must Go

On this 9-hour escorted tour, you'll see all of most beloved attractions in Seoul and you will feel very familiar with the city like you are at home. We put together all the top priority destinations in one day tour. The itinerary include two days tours in one day schedule, because we don't go to shopping stops so that you can enjoy comfortable and longer sightseeing.

Let our guide help you explore and enjoy the Seoul most. Our tours will be delivered at easy pace, guided by our licensed tour guide who are knowledgeable, friendly and flexible. Your tour itineraries can be tailored to you by your request. Visiting attractions of 'Seoul Highlights and Seoul Must Go' is "must go" priority #1 while your stay in South Korea. 

Our guide will pick you up in the lobby (on the 1st floor of your hotel if lobby is not on the first floor) of your hotel in Seoul. 


By starting the tour in central palace area, you are expected to see all of destinations in this itinerary below. The same guide will well take of you and your company through the whole tour. 


After the tour, you will be transferred back to your hotel or agreed place. 

Tour Description


​Cheonggyeocheon Stream

We will start your day at the palace area where the Cheonggyecheon stream, Palace, Gwanghwamun gate and Insadong are located. This area is also known as CBD (Central Business District).

The Cheongyeocheon stream in this area was restored in 2005. Cheonggyecheon Stream had been existed only as a neglected waterway hidden by an overpass before 2005. Today, it has been transformed into a haven of natural beauty amidst the hustle and bustle of urban life. You can walk along this stream like many Koreans do in the heart of Seoul. 

Gwanghwamun Gate, Gwangmun Square & the Changing of Royal Guards Ceremony

Gwanghwamun Square

Change of the Royal Guards Ceremony

Gwanghwamun Gate & square is main entrance to Gyeongbok palace. There is the changing of royal palace guards ceremony every day except Tuesdays. The ceremony will last for about 15 minutes. You will watch the ceremony with first impression about the Gyeongbok palace and then continue the tour in the palace. Taking a picture with the  guard after ceremony is also funny to enjoy. Please don't touch the guard or costume while taking a picture.  

During the Joseon Dynasty (CE 1392 - 1910), the royal guards were responsible for guarding and patrolling the gates of the capital city and the royal palaces. This ceremony is a great opportunity to experience a rare traditional scene in Korea, as the ceremony is reenacted exactly as it used to be, with guards wearing royal uniforms, carrying traditional weapons and playing traditional instruments. 

Gyeongbok Palace

After watching the ceremony, you will be guided inside the Gyeongbok Palace. 'Gyeongbok' means 'felicitous blessing'. It is the first palace that was built in 1395 on the foundation of the Joseon Dynasty (CE 1392-1910).

As it is the most important palace in the history of the dynasty, it is also quite enormous. Perhaps due to the luck by the name 'Gyeongbok' this new dynasty was able to last 600 years long with glory and shame. 

{No  tour to Gyeongbok palace, National Folk museum of Korea and Changing Guards Ceremony are close on Tuesdays} 

{Visit Changdeok palace instead of them}

Cheongwadae (Blue House)

Cheongwadae is the executive office and official residence of the President of the Republic of Korea (South Korea), located behind of Gyeongbok palace. It used to be a section of the Gyeongbok palace. Just outside of the North Sinmumun gate of Gyeongbok palace, you can see the Korean presidential house, simply speaking "Korean White House".


The main building has a hipped-and-gabled beautiful green roof covered with Korean style blue tiles from which Blue House takes its name. Actually it looks like green some times. You will have a quick photo time in front of the Blue House. 

National Folk Museum of Korea

You will see the Korean Life Passage (from birth to death) in the National Folk Museum of Korea to understand how Koran life was and is in the permanent exhibition hall. The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum. Its name is museum but it is more like exhibition of 'Korean Lifestyle". There are 12 zodiac animals in front of the Folk Museum, why don't you find out which zodiac is yours. 

Insadong Culture Street

Insadong is the place to look around lots of galleries, restaurants, ceramics, handy crafts and souvenir for reasonable price. Restaurants in this area are mainly specializing in traditional authentic food. Insadong was once a residential area for palace officials, royal families, and noble classes. 

Stroll along Insadong street, you will be able to bumper into "Dragon Beard" - kind of high quality cotton candy for King. The making process from dough to 16,384 strings those looks like fine beards. 


Jogyeosa Buddhist Temple

Jogyeosa Buddhist temple is the center of Zen Buddhism in Korea and is famous for being located in the center of the big city and it was the first one which was located inside of Seoul City Wall in the past. Jogyeosa Temple is an oasis of spiritual peace in the heart of the Seoul metropolis.  
Along the street near Jogyeosa, there are Buddhist specialty shops and some colorful facilities
related to the Buddhism. You can get a genuine feeling of Korean traditions of Zen Buddhism. 

Bukchon Hanok Village

Bukchon is noblemen's house conservation area. It is located in the north of Cheongyeocheon stream so it is called 'Bukchon' which means 'Northern Village'. It is near by Gyeongbok palace so was good place for the people who want to live near king. 

There are hundreds of Korean traditional house those are protected by Seoul city regional government. Those houses are still residential house for citizens. You will enjoy walking "from present to past" in Bukchon Hanok Village. We appreciate that you are whispering in Bukchon, because it is residential area. It is pleasent experience to see the modern N Seoul Tower over the traditional roofs those look like 'Surf'. 

Hanok houses are generally divided into two sections, 'Anchae' and 'Sarangchae'. Anchae is situated inside the house so that it is secretive and quiet. Sarangchae is located outside, generally. Sarangchae is where the men dwell and is referred to as the Seonbi room. Seonbi is well educated scholar. 

Another trait of Hanok is that all the houses are heated with "Ondol" heating system, a unique sub-floor heating system. Since Koreans enjoy sitting, eating and sleeping on the special floor heating system.  

Gwangjang Traditional Market

Gwangjang Market was the first permanent market in Korea and continues to thrive as a popular tourist destination today. It is celebrating 100 years old market as modern system. Actually its history date back to the Joseon dynasty, about 600 years ago. You can see the various traditional food as well as hundreds of Hanbok tailor-made shops in this traditional market.

Many of the stores in the area have their own factories supplying fabrics to the Namdaemun Market, Pyoung Hwa Market and even to some department stores. Even though the goods are not brand-name products, the wide selection of high quality goods at inexpensive prices makes it an enjoyable WINDOW shopping experience. 

Major things to see in this market is sightseeing to various market foods like Mung bean pancake, Gimbap, Beef tartare, Ddeokbbokgi, pig knuckle, chicken feet, Bibimbap, etc. Of course you can taste them. 

Dondaemun DDP 

Dongdaemun DDP (also called Dongdaemun Design Plaza) is located in the Dongdaemun market area but your visit to here is for sightseeing, not for shopping. Because of the unique design of the DDP building, it is favored by urban visitors. 


The DDP building area was Dongdaemun stadium for  baseball and soccer. Since the Dongdaemun stadium was getting old and there are new Olympic stadium and world cup stadium, new build was constructed in Dongdaemun stadium area in 2015.  It was designed by Zaha Hadid and Samoo with a distinctively neo-futuristic design characterized by the "powerful, curving forms of structures". 

N Seoul Tower (Namsan Tower)

The final stop of this tour is Namsan Park and Seoul N tower, that offering an astonishing 360-degree panorama over the Seoul city. You also have a chance to see  "Love Locks", thousands of padlocks attached to the fence. The site is used for filming location such as "My love from the star", "We got married" and many Korean soap operas those are very popular in the world. 

Tour Itinerary



Gyeongbok Palace 


Folk Museum

Insadong / Jogyeosa


Gwangjang Market

Dongdaemun DDP

N Seoul Tower

09:00               Pick up in the lobby (Seoul) 

                       (1st floor if lobby is not

                        on the 1st floor)

09:00 - 09:30   Cheonggyeocheon Stream


09:30 - 12:00   Palace, Cheongwadae,

                       Folk Museum

12:00 - 13:30   Insadong, Jogyeosa (Lunch)

13:30 - 14:30   Bukchon 

14:30 - 15:30   Gwangjang Market 

15:30 - 16:00   Dongdaemun DDP


16:30 - 18:00   N Seoul Tower


18:00               Drop off at the hotel  

{Gyeongbok palace, Changing Guards Ceremony and Folk Village close on Tuesdays} 

{Visit Changdeok palace instead of them on Tuesdays}

Tour Pricing

Tour Rate (price per person)  


  • All admission fees to tourists sites

  • N Seoul tower Observatory Ticket 

  • Local English-speaking guide service

  • Round trip transfer service with private vehicle

  • Hotel Pick up & Drop off Service in Seoul


  • Personal expenses

  • Cable car to N Seoul tower (Optional)

  • Meals and beverages


  • Gyeongbook Palace Closed on Every Tuesday (replace with Changdeokgung Palace without ceremony ) 

  • If you want to start/finish at Incheon airport, extra $60 per one way transfer 

  • Maximum passengers 6 people with small to medium sized luggage (No large size luggage) 

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